The Framework
A nodal layer
A structured, machine-readable data layer that sits alongside your existing website. LLMs already represent your brand — assembled from training data and third-party sources. A nodal layer gives them an authoritative source to retrieve from instead.
A plain-text declaration at the root domain. Brand identity, product catalogue, use cases, and conversational guidance — written for LLM retrieval.
Structured data embedded in each page head. Per-product and per-service declarations using schema.org extended with the rosetta: vocabulary.
Explicit permissions for known AI crawlers. A signal that the brand welcomes accurate retrieval rather than blocking or ignoring it.
Median AI readiness score across 51 Canadian brands
Brand in 51 with an llms.txt file
Of product catalogues invisible to AI crawlers
Brand Readiness in the Canadian Market, 2026 — Nodal Strategy
Three eras of marketing infrastructure
Linear
1990s–2000s · Broadcast
One-to-many. TV, print, radio. Brand as monologue.
Navigated
2000s–2020s · Search
Keywords and links. Brand as destination.
Queried
2020s– · AI
Direct answers. No click required. Brand as structured knowledge.
What Nodal Strategy does
Brand Rosetta
An open vocabulary for AI readiness. The structured layer that makes brands machine-readable in the queried era.
brandrosetta.org →Nodal Portals
The queried interface. RAG-powered brand intelligence that answers, routes, and acts.
Try the portal →Evaluate
See where your brand scores. The research methodology applied to your AI readiness.
Get evaluated →Let's
talk.
Oliver Norton · Founder
I work with brands building for the queried era. Whether it's nodal infrastructure, a portal, or brand strategy for AI — get in touch.